Fed up with seeing the same old logos on everyman's left breast? GOODS in Copenhagen, are re-branding their ‘goods’, to offer men more personalised items of clothing. With the help of their designer Anders Arhoj, they have designed new coats of arms for every brand that they sell, to replace the familiar logos.  

The new coats of arms are in no way random; they capture what the brand means from the shops perspective, and have been designed in the shops signature style. The more I think about it, the more I like, and the brands surprisingly like it too. I think they should do one for I used to be a tomboy...

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