26.3.11

BRANDS, BANDS, ARTISTS AND SOME QUITE LOVELY PACKAGING

So you’re a brand and your product is fairly nice, but it isn’t something that gets itself onto that ‘I must own that product’ list. So what do you do? One option to is to collaborate with somebody who can inject some creativity, desirability and some just-plain-beautifulness into your product.

Obviously it isn’t as simple as that, and the artist, designer or musician a brand partners with has to fit; emotionally and aesthetically. But when it works, there can be magnificent results. Two faves are:

1. San Pellegrino and Missoni; a very clever combination of Missoni's stripes and Pellegrino's iconic and elegant glass label design; even as a brand consultant you can be fooled into thinking that San Pellegrino is all the more about sophisticated, Italian design
2. Coca-Cola and Matthew Williamson; three stunning glass bottle designs that still sell on Ebay for surprising amounts (well done Exposure!)

Here are some others that we like:


1 comment:

Fletch said...

What!? Daft Punk Coke bottles?!?